Privacy Policy

**Privacy Policy**

At Tranquil Bath Essentials, we respect and value your privacy. This Privacy Policy outlines how we collect, use, and protect your personal information when you visit our website, place an order, or engage with our services. We are committed to safeguarding your privacy and ensuring that your personal information is handled responsibly.

By using our website, you agree to the terms of this Privacy Policy. If you do not agree with this policy, please refrain from using our website or providing us with any personal information.

---

### 1. **Information We Collect**

We collect two types of information when you interact with our website: **personal information** and **non-personal information**.

#### **Personal Information**

Personal information is any information that can identify you personally. We collect the following types of personal information:

- **Name** (First and Last)

- **Email Address**

- **Billing Address**

- **Shipping Address**

- **Phone Number**

- **Payment Information** (e.g., credit/debit card details or PayPal account)

This information is necessary for processing your orders, communicating with you, and improving your shopping experience.

#### **Non-Personal Information**

Non-personal information is data that cannot identify you personally. We may collect the following types of non-personal information:

- **IP Address**

- **Browser Type and Version**

- **Device Information**

- **Referring Website or URL**

- **Pages Viewed**

- **Time Spent on the Website**

We collect non-personal information to enhance the functionality of our website and improve user experience.

---

### 2. **How We Use Your Information**

We use the personal and non-personal information we collect for various purposes, including:

- **Order Processing**: To process, fulfill, and manage your orders, including payment, shipping, and customer service.

- **Communication**: To communicate with you about your orders, account updates, promotions, and customer service inquiries.

- **Marketing**: To send you newsletters, promotional offers, and special deals, if you have opted-in to receive marketing communications.

- **Personalization**: To improve your shopping experience by personalizing our website, recommendations, and content based on your preferences and browsing history.

- **Analytics and Research**: To analyze trends, track website performance, and conduct marketing research.

We will only use your personal information in ways that are compatible with this Privacy Policy, and for purposes that you have consented to.

---

### 3. **How We Protect Your Information**

We take the security of your personal information seriously. To protect your data, we implement various measures:

- **Encryption**: We use industry-standard encryption (SSL) to secure sensitive data like credit card details during the checkout process.

- **Secure Servers**: Your personal information is stored on secure servers with firewalls and other security protocols in place.

- **Limited Access**: Access to your personal information is restricted to authorized personnel only, and we implement strict policies to prevent unauthorized access.

While we take reasonable measures to protect your information, no method of data transmission or storage is 100% secure. Therefore, we cannot guarantee absolute security.

---

### 4. **Sharing Your Information**

We do not sell, rent, or trade your personal information to third parties. However, we may share your personal information with trusted service providers to help us with certain aspects of our business, such as:

- **Payment Processors**: We share your payment information with trusted payment gateways (e.g., PayPal, Stripe) to process your payments securely.

- **Shipping Providers**: We share your shipping address with delivery services (e.g., UPS, FedEx) to fulfill your orders.

- **Third-Party Service Providers**: We may share your information with third-party vendors or contractors who assist us with marketing, customer service, and website management.

These third-party service providers are required to protect your data and use it only for the purposes for which it was shared.

We may also disclose your personal information if required by law, such as to comply with a legal process or respond to requests from government authorities.

---

### 5. **Cookies and Tracking Technologies**

We use cookies and similar technologies (e.g., pixels, web beacons) to enhance your experience on our website. Cookies are small text files stored on your device that help us remember your preferences, track your activities, and analyze site performance. 

You can manage cookies through your browser settings, including disabling them if you prefer. However, please note that some features of our website may not function properly if cookies are disabled.

#### **Types of Cookies We Use:**

- **Necessary Cookies**: These cookies are essential for the functioning of the website (e.g., for processing orders or user login).

- **Performance Cookies**: These cookies collect data about how visitors use our website to improve its performance and functionality.

- **Targeting/Advertising Cookies**: These cookies track your browsing activities to deliver personalized advertisements and marketing communications.

---

### 6. **Your Rights and Choices**

You have certain rights regarding your personal information, including:

- **Access and Update**: You have the right to access, update, or correct any personal information we hold about you. To do so, please contact us at [Your Email Address].

- **Opt-Out of Marketing**: If you no longer wish to receive marketing emails or newsletters, you can unsubscribe by clicking the "unsubscribe" link in any promotional email, or by contacting us directly.

- **Right to Erasure**: In certain circumstances, you can request that we delete your personal data. However, we may need to retain certain information to comply with legal obligations or complete transactions.

If you would like to exercise any of your rights, please contact us at [Your Email Address].

---

### 7. **Third-Party Links**

Our website may contain links to third-party websites or services that are not owned or controlled by [Your Store Name]. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

---

### 8. **Children’s Privacy**

Our website is not intended for use by children under the age of 13. We do not knowingly collect or solicit personal information from children. If we learn that we have inadvertently collected personal information from a child under the age of 13, we will take steps to delete that information as quickly as possible.

---

### 9. **Changes to This Privacy Policy**

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page, and the "Last Updated" date will be revised accordingly. We encourage you to review this policy periodically to stay informed about how we protect your information.

---

### 10. **Contact Us**

If you have any questions or concerns about this Privacy Policy, or if you would like to exercise your rights regarding your personal information, please contact us.

We are committed to ensuring your privacy and security and will respond to any inquiries promptly.

---

**Last Updated**: 12/1/2024